Sears 2.8 / Easi-Load  –  Vintage Camera

Sears 2.8 / Easi-Load (three quarters)

Sears 2.8 / Easi-Load (three quarters)

Sears 2.8 / Easi-Load (three quarters)

Sears 2.8 / Easi-Load (three quarters)

Sears 2.8 / Easi-Load (front view)

Sears 2.8 / Easi-Load (front view)

Sears 2.8 / Easi-Load (rear view)

Sears 2.8 / Easi-Load (rear view)

Sears 2.8 / Easi-Load (with 35mm cassette for scale)

Sears 2.8 / Easi-Load (with 35mm cassette for scale)

Sears 2.8 / Easi-Load (three quarters)Sears 2.8 / Easi-Load (three quarters)Sears 2.8 / Easi-Load (front view)Sears 2.8 / Easi-Load (rear view)Sears 2.8 / Easi-Load (with 35mm cassette for scale)

Sears 2.8 / Easi-Load Specifications

Manufacturer: Ricoh Company, Ltd. for
  Sears, Roebuck and Co.
   
Country of Origin: USA
   
Made in: Taiwan
   
Introduced: 1969
   
Camera Type: Viewfinder
   
Format: 126 Film
   
Dimensions (cm): 13 x 7.3 x 6.5

Sears 2.8 / Easi-Load Review

The Sears 2.8 / Easi-Load is a rebranded Ricoh 126-C EE, a fixed-lens viewfinder camera designed for Kodak’s now-obsolete 126 film cartridge. It features a 43mm f/2.8 Rikenon lens with a minimum focus distance of three feet. Like many 126 cameras of this era, the Easi-Load has no integrated flash and must rely on top-mounted flash cubes, plastic rotating cubes that have four single-use flash bulbs good for four exposures. Other notable features include an interesting “atomic” Sears and Roebuck logo next to the viewfinder, nicely recessed film advance lever, and a threaded shutter button to accept a soft release or shutter release cable.

As one of the largest retailers in the United States for the majority of the 20th century, you could find just about anything at Sears and cameras were no exception. For many years, Sears sold rebadged cameras manufactured by notable companies such as Ricoh, Mamiya, Olympus, and Asahi (now known as Pentax) under the Sears and Tower brands.

This remarkably clean 2.8 / Easi-Load came with a simulated leather strap and case as well as a strange rectangular “W10” 15 volt dry cell battery made by Toshiba that I had never seen before. Not a bad deal for $3!

References:

McKeown, James M. and Joan C. McKeown’s Price Guide to Antique and Classic Cameras, 2001-2002. (Grantsburg, USA: Centennial Photo Service, 2001), 566.

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