Argus A
The Argus A is a simple viewfinder camera introduced by Argus in 1936 that played a significant role in popularizing the use of 35mm film in the United States. Although it was already gaining traction in the United States thanks to Kodak and their Retina series of cameras, it took the Argus A’s relative affordability at $12.50 (about $220 in today’s money) to truly bring 35mm film to the masses, sparking a dramatic change in the landscape of consumer photography in America as well as the rest of the world.
