toyoca

Toyoca 35-S

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The Toyoca 35-S (also sold as the Strato 35) is a 35mm viewfinder camera introduced by Toyohashi Y.K. Tougodo in 1957 under the brand name Toyoca, a contraction of “Toyohashi” (where the company was based) and the English word “Camera.” The name “Tougodo,” on the other hand, was in honor of one of Japan’s most famous naval heroes, Admiral Togo Heihachiro who was born in the same city as one of the company’s founders.

Toyoca Hit

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The Toyoca Hit is a family of subminiature novelty cameras introduced by the company commonly known as “Toyoca,” a contraction of “Toyohashi” (the city in which they were based at the time) and “camera.” These tiny, inexpensive cameras became extremely popular in post-war Japan and abroad, causing dozens upon dozens of models to be manufactured by a wide variety of companies. One of the most successful of these was the Hit.