tougodo

Toyoca Hit

by

The Toyoca Hit is a family of subminiature novelty cameras introduced by the company commonly known as “Toyoca,” a contraction of “Toyohashi” (the city in which they were based at the time) and “camera.” These tiny, inexpensive cameras became extremely popular in post-war Japan and abroad, causing dozens upon dozens of models to be manufactured by a wide variety of companies. One of the most successful of these was the Hit.

Toyoca Six

by

The Toyoca Six is an extremely rare dual format folding camera introduced in 1957 by Toyohashi Y.K. Tougodo under the brand name Toyoca, a contraction of “Toyohashi” (the city in which the company was based at the time) and “Camera.” The other part of the name, “Tougodo,” was named after one of Japan’s most famous naval heroes, Admiral Togo Heihachiro who shared a hometown with one of the company’s founders.