sears

Tower 51

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The Tower 51 is a conventional fixed lens rangefinder produced by Iloca Kamera-Werk in Hamburg, Germany as a direct variant of the Iloca Rapid-B and sold by Chicago-based department store and mail order giant Sears, Roebuck and Co. under their Tower brand. Over the years, Sears sold a wide variety of rebranded cameras produced by different manufacturers such as the Tower 39 Automatic (made by Mamiya) and the 2.8 / Easi-Load (produced by Ricoh).

Tower 39 Automatic 35

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The Tower 39 Automatic 35 is an unusual looking fixed-lens viewfinder camera manufactured in Japan as the Mamiya Automatic 35 EEF and rebadged for sale in America under the Sears, Roebuck & Company’s Tower brand. As one of the largest retailers in the world at the time, Sears sold a huge variety of cameras including those that it arranged to have sold under its own in-house brands.