Tower 39 Automatic 35

The Tower 39 Automatic 35 is an unusual looking fixed-lens viewfinder camera manufactured in Japan as the Mamiya Automatic 35 EEF and rebadged for sale in America under the Sears, Roebuck & Company’s Tower brand. As one of the largest retailers in the world at the time, Sears sold a huge variety of cameras including those that it arranged to have sold under its own in-house brands.