proprietary film cartridge – Vintage Camera Lab

Univex Iris

April 1, 2024November 27, 2018 by ivanlo

The Univex Iris is a relatively high-end metal viewfinder camera debuted in 1938 by the Universal Camera Corporation. Universal employed a “razor and blades” approach to their products which means that, like all Univex cameras manufactured up to this point, the Iris can only be used with Universal’s proprietary film. This initially ingenious strategy became a massive liability when Gevaert–the Belgian firm that produced film on Universal’s behalf–was soon forced to cease production because of World War II.

Univex Uniflash

April 1, 2024April 8, 2017 by ivanlo

The Univex Uniflash is a simple viewfinder camera made of Bakelite, an early plastic, which was introduced in 1941 by the Universal Camera Corporation. The Uniflash is named after its hot shoe, probably to call attention to the fact that it was the first inexpensive plastic camera in Universal’s lineup to feature one. Like other early Univex cameras such as the Model AF-4, the Uniflash used Universal’s proprietary No. 00 film as part of the company’s brilliant “razor and blades” marketing strategy.

Univex Model AF-4

April 1, 2024January 26, 2015 by ivanlo

The Univex Model AF-4 is a compact folding camera introduced by the Universal Camera Corporation of New York in 1938. Amazingly, the founders of Universal had no previous experience in the photography market but still managed to create innovative yet easily mass-produced cameras. Much of Universal’s success came from their business plan to sell cameras at very low prices and rely on the sales of their proprietary film cartridge.