PowerShovel Demekin Fisheye

The PowerShovel Demekin Fisheye is a tiny, fisheye lens-equipped camera designed by PowerShovel, Ltd. for the 110 film cartridge. PowerShovel, also known as SuperHeadz was founded in the year 2000 by Hideki Omori after he successfully introduced plastic Russian cameras to Japan. Such cameras were cheaply made and often technically flawed but, much like the Lomography movement that swept through the Western world at roughly the same time, these “toy cameras” gained popularity in Japan through the interesting and unusual effects that their plastic lenses and light leaks often had on images.