110 film

Rollei A110

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Rollei A110

The Rollei A110 is a high-end subminiature camera introduced by Rollei in 1974. After nearly ten years of the Rollei-16, which used the company’s own proprietary 16mm film cassette, Rollei decided to abandon the ultimately unsuccessful format and tasked legendary designer Heinz Waaske (who designed other innovative and groundbreaking models such as the as the Rollei 35, Rollei A26, and Rolleimatic) to create the A110 as the first of a new generation of subminiatures to use Kodak’s vastly more popular 110 film cartridge instead.

Minox 110 S

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Minox 110 S

The Minox 110 S is a subminiature 110 format camera introduced in 1975. This slim little camera was first presented to the public alongside the revolutionary Minox 35 EL at Photokina 1974 which unfortunately meant that it was pretty much completely overshadowed by its bigger brother. Produced by Balda on behalf of Minox, the 110 S also had an alternate life as the Balda 1000 but with different lenses. In an ocean of inexpensive 110 cameras like Eastman Kodak‘s Pocket Instamatic line, the Minox 110 S is of surprisingly high quality. Despite its plastic construction, there’s nothing about it that feels flimsy or cheap.

PowerShovel Demekin Fisheye

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The PowerShovel Demekin Fisheye is a tiny, fisheye lens-equipped camera designed by PowerShovel, Ltd. for the 110 film cartridge. PowerShovel, also known as SuperHeadz was founded in the year 2000 by Hideki Omori after he successfully introduced plastic Russian cameras to Japan. Such cameras were cheaply made and often technically flawed but, much like the Lomography movement that swept through the Western world at roughly the same time, these “toy cameras” gained popularity in Japan through the interesting and unusual effects that their plastic lenses and light leaks often had on images.

Pentax Auto 110

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The Pentax Auto 110 is the smallest single lens reflex camera ever made and the only camera with interchangeable lenses ever produced for the 110 film cartridge. A true camera system, the Auto 110 has six available lenses: 18mm, 24mm, 50mm, 70mm, 18mm fixed-focus, and 20-40mm zoom (all f/2.8), two external flashes, an electric film winder, and a slew of macro adapters, filters, diopters, and lens hoods. A third party 1.7x teleconverter was also produced by the German company Soligor.