Sears 2.8 / Easi-Load

The Sears 2.8 / Easi-Load is a rebranded Ricoh 126-C EE, a fixed-lens viewfinder camera designed for Kodak’s now-obsolete 126 film cartridge. It features a 43mm f/2.8 Rikenon lens with a minimum focus distance of three feet. Like many 126 cameras of this era, the Easi-Load has no integrated flash and must rely on top-mounted flash cubes, plastic rotating cubes that have four single-use flash bulbs good for four exposures. Other notable features include an interesting “atomic” Sears and Roebuck logo next to the viewfinder, nicely recessed film advance lever, and a threaded shutter button to accept a soft release or shutter release cable.