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sears roebuck

Polaroid Pronto! Sears Special

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The Polaroid Pronto! Sears Special was sold exclusively at Sears department stores and is a variant of the Pronto!, Polaroidā€™s first non-folding Land Camera to use SX-70 instant film. Polaroidā€™s earlier instant films required users to peel the negative away from the print which, unfortunately, caused many photogenic locations to become littered with discarded negatives, much to the chagrin of Polaroid founder Edwin Land. Land addressed this concern by developing SX-70 film, which did not use separate negatives and therefore produced no excess waste with each exposure.

Sears 2.8 / Easi-Load

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The Sears 2.8 / Easi-Load is a rebranded Ricoh 126-C EE, a fixed-lens viewfinder camera designed for Kodakā€™s now-obsolete 126 film cartridge. It features a 43mm f/2.8 Rikenon lens with a minimum focus distance of three feet. Like many 126 cameras of this era, the Easi-Load has no integrated flash and must rely on top-mounted flash cubes, plastic rotating cubes that have four single-use flash bulbs good for four exposures. Other notable features include an interesting ā€œatomicā€ Sears and Roebuck logo next to the viewfinder, nicely recessed film advance lever, and a threaded shutter button to accept a soft release or shutter release cable.