Toyoca Hit
The Toyoca Hit is a family of subminiature novelty cameras introduced by the company commonly known as âToyoca,â a contraction of âToyohashiâ (the city in which they were based at the time) and âcamera.â These tiny, inexpensive cameras became extremely popular in post-war Japan and abroad, causing dozens upon dozens of models to be manufactured by a wide variety of companies. One of the most successful of these was the Hit.